Probably the most well known figures in the NFT space (you don't know what NFT's are?? :/ )The Bored Ape Yacht Club is a highly sought after collectible edition of non fungible tokens represented by their APE JPEGs. Each APE isn't just a picture, it doubles up as a pass to BAYC events, giveaways and is literally the hottest digital collectible being snapped up by your favourite celebs and sporting heroes, everyone from Steph Curry and Post Malone all the way to Jimmy Fallon.
Recently valued at over $3bn by their floor price alone, as well as a recent front cover feature for Rolling Stone magazine, the BAYC is here to stay and lead us into the metaverse as the dopest OG's in the game!
We're super stoked to be partnering with BAYC owners, our first being APE #4249, together we're bringing you some dope logo premium 'Merch' and we're proud to be one of the first in the fashion industry to do so!
This is the MIDVS x APE #4249 drop 1
The collection will be limited to 50 pcs per style and drops December 12th
STAY TUNED FOR MORE COLLABS IN THE NFT SPACE FROM US AS WELL AS SOME SUPER DOPE PRODUCTS THAT WILL CHANGE AS THE WORLD CHANGES WITH YOU!
]]>I've spent years obsessing over Medusa, planning on bring a Medusa piece to the market BUT, the snake headed demigod has strong connotations to a particular brand already so got to make it special and as dissimilar as possible.
The piece came out 10x better in production that the CAD. It was originally to be designed at 4cm height, but 3cm for me is the perfect size to keep details but still keep a piece as wearable as possible. The clean facial features do just the right amount to not take anything away from the snake hair. To connect the pendant to the bale, the looping snake has just the right size and fit for the connecting piece to fit through. I went with a raised logo on the flat back, I prefer raised logos to engrave for that extra touch of customisation.
I've decided to make this piece a limited edition piece, just 350 of each will be produced in 18k Gold and White Gold finish. Once they're sold thats it!
Whilst production for collectors pieces will be limited, as a jeweller, this will be available for custom buttony in solid Silver and gold ranging up to around £6,000.
]]>The sneaker game is a crazy one and it's all about making noise, what better way to do just that than making a Jesus edition 97 with Holy water!
You could say that this is an insult to the great man or you could say that it's a way for modern culture to endorse him but either way, the guys behind the shoe at Brooklyn based brand MSCHF haven't held back in any way.
The Air Max 97s come fully kitted with with 60ccs of holy water in the air bubble (so you can play Jesus and walk on water), along with a crucifix pendant (don't think we haven't thought about this before) and red insoles that are a part of Vatican tradition, there is also an inscription on the front of the shoe, Matthew 14:25. The final flavour on the entree is the insole is frankincense fragranced to give it that final touch as a gift from the 3 kings.
Sold out but originally priced at $1,425 , the 97s Jesus are now reaching between $2k and $3k.
Scroll down to see the deets
images from www.stockx.com
]]>Opening in 1989 and still independant to this day, Natterjacks is one of the longest standing streetwear stores in the country and we are proud to announce the arrival of MIDAS Co at their store!
Natterjacks now consists of 4 stores on one street stocking premium streetwear and fashion including the likes of Palace, Stussy, Adidas and Nike and is a destination spot if you're in the Surrey locality and you can now shop a selection of MIDVS Co chains, necklaces, pendants and other goods in their high st store and online at www.natterjacks.com
Midas Co.
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image source: Instagram
The pendant features the Infamous Stone Island logo and chain is made of 888 grams of gold encrusted with 79 carats of diamond in Triple-A black, green and natural canary.
Image source: Youtube
]]>The always highly anticipated mention of a new model or colour way release from the Kanye West Adidas collaboration gathers the utmost amount of attention from sneaker fans and hip hop heads the world over!
Well here's some good news for all of the heads out there, this Saturday 17th March Saturday sees the release of the YEEZY Powerphase in Core Black that will go perfectly with some key pieces from our Blackout collection of jewellery!
The Calabasas was originally released in the 1980's and this Yeezy edition although called Core Black features Gucci Red and Green highlights along with a touch of gold for a subtle high end finish.
Kanye and Adidas reportedly have plans to drop several colorways of the Yeezy Boost 350 V2 and Yeezy Boost 700, including the pair Kanye recently being rocked in out in Beverly Hills.
The Calabasas will be available in mens sizes limited destination stores across the UK, We can't wait to get a pair to couple with some of our gold chains, rings and out latest release of sunglasses, definitely a clean finish for some model shots for the gram.
Check out a sneak peak of the Calabasas Adidas Yeezy below!
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With that in mind we could not be happier to announce that you can now find your favourite designer jewellery brand (Midvs Co of course) at the UK's premier Skate shop retailer Route One.
Yes you heard right! Not only can you buy a selection of skateboards and clothing from major streetwear and skate brands including Nike SB, Vans, Thrasher, Carhartt and Huf, Route One now carry a selection of Midvs Co (wearable for both men and women) including 28" long gold chains, along side a range of our pendants including the Uzi pendant, Jesus piece and Angel pendant. They are also looking to grow the collection in the next season to include our collection of rings, bracelets and sunglasses!!
Be sure to check them out
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The now 20 year old who hails from the South West of England is making waves by the day. From humble beginnings to being signed at just 16, Isaiah was a hit with his fire in the booth with Charlie Sloth on Radio 1 as well as featuring on DJ cameo, supporting Ty Dollar sign and has performed at Glastonbury Festival.
Signed to Sony RCA, you can now hear him collabing with some of the biggest names in the UK grime scene including Acen, Saskilla, Eyes and more.
Check him out in the Studio rockin the Midvs Co sneak head pendant and 28" Franco chain in 18kt Gold. Get yours here
VVVV Peep the 'Sneak Head' Air Max sneaker pendant below VVVVV
]]>Always striving to be the best in the game we are constantly growing and adapting and so we have built a much more powerful online store to showcase our growing product collection.
Along side our collection of Long gold chains, Pendants and Necklaces we are now offering sunglasses as well as rings, bracelets (and soon to be apparel). Our new Midvs Co hub will allow us to expand our blog keeping you up to date on all the latest streetwear / fashion and music that you need to know about. We will also be offering Midvs Co gift cards so all year round you can treat that special someone to the gift of premium mens gold and silver jewellery and accessories.
We have lots of dope things to come in the near future including new collabs, other major retailers coming on board and quickstrike product ranges. These quickstrikes will coincide with your favourite sneaker and fashion brands such as Nike, Jordan, Asics, Vans, Bape, Yeezy, Palace, Supreme, Versace, Gucci and Louis Vitton to name just a few.
Make sure you sign up to our newsletter for all offers and competitions, as well as new product information and stay ahead of the game.
Stay gold
- Midvs Co
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